For one, it is effective, very effective. It actually helps bring about changes so that couples are able to connect with each other. It does not focus specifically on better communication skills but helps make real communication possible, the kind of communication that says: "You get me, you understand me." It does not focus on changing behavior like going out on date nights, or saying the right things, or doing desired favors. It does make right behavior possible because for maybe the first time your spouse is able to ask you for what they need in a way that makes you desire to meet their need. There is little in life more satisfying than knowing you know what someone needs and can provide it. Many, if not most, of the conflicts couples experience is because one or both partners feel inadequate to satisfy or meet their partner's needs and desires. It does not teach problem solving skills like negotiating or compromising but it does make those possible because you no longer fear your partner's intentions. You know they love you and desire to be there for you and do not desire to take advantage of you. In other words, EFT marriage counseling is different because it helps remove fear from your relationship.